Mr Simple

Originally known as "The Lab Store" when it opened its doors in 2003 in Fitzroy, Mr Simple emerged from this foundation with the focus being clothing that didn’t have prominent logos and was rooted in a classic style. Mr Simple works closely with their factories, to ensure the safety of all people and their surrounding environment and stands by its commitment to environmentally responsible practices. All dyeing processes are '100% closed-loop,' guaranteeing responsible disposal of waste water and chemicals. Crafted from premium materials like organic cotton, sustainable hemp, and linen, the collection prioritises cuts, superior fabrics, and impeccable quality. Emphasising minimal logos and branding so your personal style can say it all.